Posted inAffiliate Marketing
Google PPC: Content or Search?
When advertising with pay per click Google gives the advertiser two broad options. Advertising in search collision, advertising in websites content or indeed many choose to do both. Advertising in search means that results are displayed in Google under searches, and in its distributors search results. Google content advertising applies to those websites who choose to incorporate "Adsense" into their websites. As adsense rapidly expands, it is now viewable on millions of web pages throughout the web. However, crowded advertisers are shunning this in favor of merely advertising in search results. There are several reasons…